TiVo

TV has come a long way in 20 years. Before Netflix, and far before the term cord-cutting had even been coined, viewers were introduced to a device that would kickstart a revolution in how we watch tv – the TiVo. But in the following two decades, consumer interest has shifted away from traditional TV watching in favor of streaming services, and TiVo has been surpassed by new competitors such as Apple TV, Roku, and Amazon’s Fire TV. When TiVo decided to expand their offerings beyond just traditional television, they partnered with Bounteous to help re-establish the brand as a technology innovator.

TiVo’s web presence wasn’t in a great place when we started re-designing their website. They were virtually absent from non-branded Google searches and poor SEO rankings kept them from controlling the conversation. Also, their website had not kept pace with the quality and usability of their competitors. 

Under the direction of Kim Shafer and in collaboration with Harley Wilkins, I helped conceptualize and design a bold new look for TiVo.com. After launching in October 2019, the website received a great response both externally and internally from the TiVo Team. The VP of Brand, Web and Creative expressed his appreciation, saying “In my almost 20 year-long career, I have never had such an amazing experience working with an agency. Now I consider you guys my partners in crime.”

While the majority of the user experience on the new TiVo.com was designed by our incredible UX team (including Paul McAleer, Leon Baham, and Sup Suh), I had to opportunity to help conceptualize a new approach to helping users find the right product for them. TiVo has a somewhat complex product line that can be hard to navigate if you’re new to the brand. We wanted to take a humanist approach to make discovery much simpler. I had the idea to create a natural language selection tool to guide users to the TiVo that was right for them.