Print Marketing
Time period: 2016-2017
Client: Chicago Art Source
Role: Art Direction and Styling, Print and Marketing Design
The Chicago Art Source Gallery has four shows each year that they promote primarily through a large banner outside the gallery, a marquee in their sister store Artists Frame Service, and postcards that are distributed by participating artists. Below are some of the components from the show, called The Beach + Ireland, that was just one of many shows I had the opportunity to design these materials for while I was the In-House designer at Chicago Art Source.
Photo by Melissa Salvatore.
Banner and outdoor marquee
The Beach + Ireland was a combination of two solo shows by Jed Fielding and Melissa Herrington. For the branding and marketing collateral, I wanted to showcase both the artists work equally while also finding a common theme to design the branding around.
Exhibition logo
The Beach + Ireland logo in black vinyl next to Jed Fielding's photography.
Postcard front
Postcard back
Photo Frame Sale Postcards
Time period: 2016-2017
Client: Bella Moulding
Role: Art Direction and Styling, Photography, Print and Marketing Design
Collaborators: Melissa Salvatore (additional photography)
Under the art direction of Bella Moulding's executive team, I had the opportunity to design postcards notifying their wholesale customers of an upcoming photo frame sale. (I also got to have my debut as a hand model).
Magazine Ads
Time period: 2016-2017
Client: Bella Moulding
Role: Art Direction and Styling, Photography, Print and Marketing Design
Collaborators: Melissa Salvatore (additional photography)
Under the direction of Bella Moulding's executive team, I had the opportunity to design quarterly print ads for Picture Framing Magazine. Besides just designing the layout, I also assisted with idea generation, conceptualization, staging, and photography (done by me on examples #1 and #2).
Photography by Melissa Salvatore