Reclaimed
Time period: 2016
Role: Design, Art Direction, Photography, Furniture Design and construction
Reclaimed was the title of my senior capstone project at DePaul University which only had one concrete requirement: in some way, our project should focus on giving back to the community. For mine, I both envisioned an original nonprofit business and designed the branding and identity system for it.
Components
After deciding on the specifics of the business plan for Reclaimed, I created a brand identity that represents and embodies the core values of the company. Reclaimed's identity system was represented through business cards, letterheads, envelopes, brochures, website mockups, product tags, and a 23-page, hand-bound brand book.
Capstone Showcase
Reclaimed was exhibited in a gallery space from June 10-12, 2016. I designed and built a thematically appropriate wooden display so viewers would be able to pick up and interact with the branded objects that I created for Reclaimed.
