Domino’s Pizza Canada
Time period: 2018-2019
Role: Art Direction, Marketing Design
Agency: Bounteous
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. The first international store opened in Winnipeg, Manitoba, Canada in 1983. Currently, Domino’s Pizza Canada proudly serves the country with 500 locations. Since 2008, Bounteous has partnered with Domino’s Canada by creating and maintaining their website and mobile eCommerce application as well as designing and implementing email and social media marketing campaigns.
Under the creative direction of Suzanne Winn, I have helped design quarterly cross-channel marketing campaigns as well as specialty campaigns for events and partnerships.
In addition to designing marketing assets alongside Christine Chavez, I also provide art direction for new photography to be shot specifically for certain campaigns. The example below, a co-marketing campaign between Saputo and Domino’s Canada, attributed to record breaking impressions and sales for a Domino’s Canada social media campaign.
Concept sketch to help illustrate blocking and perspective to our photographers
Final shot provided by the photographer to be used across channels for the Domino’s Canada / Saputo campaign
Final Domino’s Canada / Saputo asset for social media ads